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September 16th, 2020

TAG Heuer Carrera Chronograph (2020) — Photo Album

On September 16, 2020, TAG Heuer introduced a new model, simply called the “Carrera Chronograph”.  It’s a 42 millimeter watch, powered by the Heuer 02 movement, with four choices of dials — black, blue, anthracite and silver (white).  I have been wearing the black model for the last 10 days, and this Photo Album will include some photos of this watch,

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August 23rd, 2020

The Fragment Formula 1 — Yes, It’s My Favorite TAG Heuer Chronograph . . . Ever

Earlier in August, my friends at International Watch Magazine asked me some questions about my infatuation with the new TAG Heuer Fragment Design Heuer 02 Chronograph (commonly called the “Fragment Formula 1”), and they published the interview on August 10, 2020. With their permission, we are republishing the interview here.

International Watch —

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July 9th, 2020

Introducing the Carrera Sport Chronograph – TAG Heuer Returns to Race Pace

The New “Flagship” Carrera Chronograph

It seems that just about every five years, TAG Heuer redesigns its most popular chronograph, the Carrera.  In 2005, the Carrera chronograph moved to a larger case with a fixed Tachymeter bezel; in 2010, we saw TAG Heuer introduce its in-house Heuer 01 movement in an entirely new Carrera; and in 2015,

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Recent Notes

Fragment Design Heuer 02 Chronograph (“Formula 1”) — Photo Album

#QuarantineWatch, Story 1 — TAG Heuer Aquagraph

From GQ — Some Great Advice About Buying Watches

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July 16th, 2018

Our initial Featured Image comes from Australian photographer Isamu Sawa ("Issey" to his friends); see our Note for more amazing photos, and a Q & A with Issey.

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June 18th, 2020

Introducing the Fragment Design Heuer 02 Chronograph — Formula 1 Has a New Champion

TAG Heuer did a strange thing back in November 2018.  The Swiss watch brand went far outside the box, in retaining Hiroshi Fujiwara, the founder of Fragment Design and a legend in the world of streetwear, to design a limited edition of the Heuer Carrera.

The elevator version is that Fujiwara explored the TAG Heuer archives and selected the Carrera Reference 2447 NT (circa 1967) as his starting point;

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May 14th, 2020

Vintage Heuer — Chasing the Grails

I begin with a confession – I don’t really like referring to particular watches as “grails”.  Different collectors seem to use the word “grail” in different ways, with some collectors having drawers full of them and others suggesting that a real grail is unattainable.  Google the term “grail collecting”, and you will find yourself reading about the rarest and most precious baseball cards,

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OnTheDash Articles

Spotted – The Heuer Chronograph Worn by General Dwight Eisenhower in World War Two (Guest Posting by Nick Gould)

Unique Autavia to be Sold in “Watch & Act” Auction (ending Jan 30 / 31)