$2,208,000 and Worth Every Penny of It! Today’s Record Price for a Heuer Chronograph

On Saturday, December 12, 2020, this Heuer Monaco chronograph, worn by Steve McQueen in the filming of Le Mans, was sold for $2,208,000, a record for any Heuer or TAG Heuer chronograph.  In this posting, we will consider some of the factors that contributed to this extraordinary result.


Phillips held its “Racing Pulse” auction on Saturday,

Read More

Happy Birthday, Jack Heuer – 88 is Looking Great!

In the last couple of months, I have celebrated my 65th birthday and the 40th anniversary of the start of my legal career. I wasn’t necessarily looking to mark these two occasions with the traditional gold watches, but as fate would have it, two 18 karat gold Heuer chronographs arrived recently, to coincide, more or less,

Read More

TAG Heuer Carrera Chronograph (2020) — Photo Album

On September 16, 2020, TAG Heuer introduced a new model, simply called the “Carrera Chronograph”.  It’s a 42 millimeter watch, powered by the Heuer 02 movement, with four choices of dials — black, blue, anthracite and silver (white).  I have been wearing the black model for the last 10 days, and this Photo Album will include some photos of this watch,

Read More

The Fragment Formula 1 — Yes, It’s My Favorite TAG Heuer Chronograph . . . Ever

Earlier in August, my friends at International Watch Magazine asked me some questions about my infatuation with the new TAG Heuer Fragment Design Heuer 02 Chronograph (commonly called the “Fragment Formula 1”), and they published the interview on August 10, 2020. With their permission, we are republishing the interview here.

International Watch —

Read More

Watching Obama’s Watch

In August 2008, when Barack Obama was a candidate for the Presidency, a friend at TAG Heuer called me and said that people in the company had heard that Obama was wearing one of their watches.  Because it was an older model that was no longer in production, she enlisted my help in identifying the watch. 

Read More