“Allstate” was a brand used by Sears, Roebuck & Company for its tires, batteries and a broad range of other automotive products.  In the 1950s and 1960s, the Allstate name appeared on a wide range of products, including garage door openers, fire extinguishers, motor scooters and camper shells. Sears also offered a complete line of seatbelts, heaters, radios, and air conditioners, as these items were not yet standard equipment on automobiles.

Sears used the Allstate name for Heuers line-up of dashboard timers and chronographs, with the names of some of the models changed from the names used by Heuer.  For example, Heuer’s Master Time was labelled the “Rallyclock” and the Monte Carlo was sold as the “Winner”.  The names “Autavia, Auto-Rallye and Super Autavia were used by both Heuer and Sears, Roebuck.

Here is an brief history of the Allstate brand.