In what sounds like a move out of left field, watchmaking mega conglomerate Swatch Group is moving ahead with its plans to develop and sell high-tech batteries for electric vehicles. The strategy actually has deeper roots at Swatch than you’d expect and the seemingly banal story has enough twists and intrigue to make it rather interesting. On the heels of some new reports around the web, here’s a look at what we know now, what we’re still trying to figure out, and why any of us should care.