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Defining Elements of the Carrera 1158 -- Dial and Hands. The photo below shows some of the defining elements of the 1158 Carreras.
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The Bracelets. The bracelets for the 1158 Carreras are unique pieces within the line of Heuers, for several reasons. Today's collectors might expect to find a 1158 Carrera offered for sale three or four times per year; finding a bracelet is far more difficult. Construction of These Bracelets. The bracelet is constructed in "Maglia Milanese" style, comprised of hundreds of small links of gold, assembled into a thick mesh. The longer piece of the bracelet (without the clasp) is 82 millimeters and has 32 diagonal rows of links, with 13 links per row; the shorter piece of the bracelet (which has the clasp) is 65 millimeters, without the clasp, and has 25 diagonal rows of links, with 13 links per row. The clasp is polished gold and stamped with the Heuer logo. One piece of the clasp is marked "750" (meaning 18 karat), "GF" (for Guy Frers, the manufacturer of the bracelet) and "Swiss Made"; the other piece of the clasp shows the date of production (by the quarter and year, for example 4/72). The bracelet is adjustable within the clasp, but the links may not be removed. California Cool. Jack Heuer reports that the company did not consider the 18 karat gold bracelets to be consistent with Heuer's sports / racing theme, but they thought of these massive gold bracelets as being more "California" / flashy style. [Remember that many people call chronographs "tool watches"; we do not see many 18 karat gold tools, do we?] Accordingly, when the US manager (in Springfield. New Jersey) requested that these gold bracelets be offered by Heuer, the company (in Switzerland) did not pursue the design and production of these bracelets, but this project was undertaken by the US manager, with the company's approval. Mr. Heuer indiactes that any of the gold bracelets offered throughout the world probably came through the US office. It is interesting that, though these bracelets were not "officially" included in the company's line of products, Heuer still showed the 1158s on the bracelets in most of its catalogs. Gold Content of the Carrera 1158 and its Bracelet: The following table provides information relating to the weight of the Carrera 1158 and its 18 karat gold bracelet:
Why So Few Survivors? One of the mysteries of the vintage Heuer world is why there are so few survivors among the 18 karat gold bracelets for the Reference 1158 Carreras. Anaylzing the issue step-by-step, it becomes understandable: (1) There were very few of the chronographs made, and (2) even fewer of the bracelets made. (3) The bracelets were very long (accomodating a wrist of up to 8 inches), but (4) the only way to size the bracelet, other than the adjustment in the clasp, was to cut out a strip of the gold. So I suspect that (5) many of the folks who purchased these very expensive bracelets decided to remove the bracelets, and wear their watches on a nice leather strap, and (6) over the years, many of these precious bracelets have ended up abandoned in sock drawers or desk drawers, never to be reattached to the chronograph for which they were intended. |
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Production Numbers. According to a brochure published by TAG-Heuer in 2004, to mark the 40th anniversary of the Carrera, the 18 karat gold Carreras were produced in a limited series, comprised of 150 timepices. While this relatively low number has been the subject of some debate among modern-day collectors, the consensus is that this is a realisitic production number, in view of the high price / special order nature of the watch. |
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Prices of the Carrera 1158. The 18 karat gold automatic Carreras were -- far and away -- the most expensive chronographs that Heuer ever offered. Because of the high price, few dealers kept them in stock, and they were "special order" items. The following table provides information about the prices of the Reference 1158 Carreras, and their special bracelets, as shown in variuos catalogs over the period from May 1972 through April 1978. This table shows us that the 18 karat gold Carreras sold in a range between 3.0 and 5.4 times the price of the steel Carreras, and that the special bracelets for the 18 karat gold Carreras sold for between 1.5 and 2.3 times the price of the watch itself (on a leather strap). For example, in May 1976, we see that the steel Carrera sold for $236, while the 18 karat gold Carrera sold for $1,279 (on a strap), and the 18 karat gold bracelet for the Carrera sold for approximately $2,850. The Carrera with the bracelet sold for over $4,000. ![]() |
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The Formula One / Ferrari Connection. The story of Heuer's connection with racers and racing has been told many times: Jack Heuer went to the United States in the early 1960s, and in order to sell the company's stopwatches, he began hanging out with the racing crowd (for example, attending events for the Sports Car Club of America). The big breakthroughs for Heuer came some years later, however, when Steve McQueen wore a Heuer Monaco in the movie, Le Mans, and when Heuer established an affiliation with the Ferrari racing team. The Ferrari Team. The Heuer brand took center stage in automobile racing in the 1970s, evidenced by the brand's affiliation with the Ferrari factory racing team (Scuderia Ferrari). From 1971 through 1979, Heuer provided timekeeping equipment for the Ferraru racing team. As part of the contractual relationship, each Ferrari race car -- both in Formula One and in endurance racing -- proudly displayed the distinctive Heuer logo. The Ferrari Drivers. Just as Heuer had the deal with the Ferrari racing team, under which the team displayed the Heuer logo in exchange for Heuer timing equipment, Heuer had a parallel arrangement with each of the Ferrari Formula One drivers from the period from 1971 through 1979. Each of the Ferrari drivers would wear a patch displaying the Heuer logo, in exchange for which Jack Heuer presented each of the drivers with timing equipment. In this instance, only one item of timing equipment would be provided -- the 18 karat gold Carrera. Accordingly, Jack Heuer presented each Ferrari Formula One driver with one of these gold Carreras. Here is a list of the Ferrari drivers who would have received these Carreras:
The Ambassadors.We understand that, in addition to the Ferrari drivers who received the 18 karat gold Carreras, the "ambassadors" who represented the Heuer brand during this period also received these chronographs. Here is a list of these "ambassadors":
Where are They Now?. [to be added] |
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