Fossil Group is one of the world’s largest sellers of watches, and today it has announced that in 2017 it will more than double its offerings of smartwatches and fitness trackers to include 300 products across a wide range of brands. Some of these will be under brands already tied to technology, like Misfit, while others will be brand new in the smartwatch space, such as Armani Exchange. According to a press release from Fossil Group, this expansion will make it the biggest producer of hybrid (read: analog) smartwatches on Earth.