“Baylor” was a house brand for Zale’s, a large chain of jewelry stores headquartered in Texas. The company was founded in Wichita Falls, Texas in 1924 and its headquarters moved to Dallas, Texas in 1946. The Baylor line of watches offered by Zale’s included a variety of sports and dress watches, and throughout the 1950s and into the 1960s, Heuer produced watches under the Baylor name, usually co-branded with both the Heuer and Baylor names. Most Baylor-Heuer watches on the market are triple calendar watches (day / date / month) or simple three-hand watches, although we do see some Baylor chronographs that were made by Heuer. Collectors should note that there are many Baylor watches and chronographs that do not appear to have been produced by Heuer.
Zale Corporation remains the largest operator of retail jewelry stores in the United States, with more than 2,300 retail locations—stores and mall kiosks—located in all 50 states, as well as in Puerto Rico and Canada.