Well, there goes the neighborhood. Earlier this week, with little to no public fanfare, TAG Heuer became the first Swiss watch company to open a Silicon Valley office. Setting up shop on Intel’s Santa Clara, California, campus, TAG now has about a dozen R&D employees cranking away on the Connected Watch (and maybe other things too) and even hired away Tom Foldesi, a former Senior Director at Intel’s New Devices Group. If nothing else, this is a serious statement that TAG Heuer and its digital products are here to stay.