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November 4th, 2026

Seven Takeaways from the 2026 TAG Heuer Collectors Summit

From Monday, October 19, 2026, through Wednesday, October 21, 2026, TAG Heuer hosted a group of 35 collectors at company headquarters at La Chaux-de-Fonds, for its 2026 Collectors Summit. After hosting gatherings of its collectors in 2013 and 2016, TAG Heuer had hosted its most recent Collectors’ Summits in November 2024 and October 2025.  I
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September 1st, 2026

Introducing the TAG Heuer Monza Flyback — Everything Looks Better in Black and White (and Red)

I was chatting with the writer about the usual topics – Why do I collect? What do I collect? How do I collect? – and then he asked me a different type of question. I had mentioned that approximately 90 percent of my watches are vintage chronographs, with half of them Heuers, and that the
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May 7th, 2026

Heuer’s Breguet-Style Chronographs of the 1930s

Last week, a reader asked about Heuer’s use of “Breguet-style” numerals and hands in the timepieces that the company produced in the 1930s. To explore the subject, I put together a group of seven timepieces, including three chronographs that Heuer made for Abercrombie & Fitch and Aerotel and three Heuer-branded pocket chronographs. Because it uses
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Recent Notes

Sotheby’s Heuer Champions Auction — I’m Selling These Seven

Telegraph Time Article — “TAG Heuer’s split decision”

“C” on Caseback of Heuer Chronographs — “Cuanillon”, Heuer’s Swiss Distributor

OnTheDash Featured Image

July 16th, 2018

Our initial Featured Image comes from Australian photographer Isamu Sawa ("Issey" to his friends); see our Note for more amazing photos, and a Q & A with Issey.

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February 11th, 2026

30 Collectors, 90 Watches and One Epic Table Shot (from the 2024 TAG Heuer Collectors Summit)

I sometimes enjoy task-repetitive projects. Give me a spreadsheet that lists 592 models of Heuer chronographs, tell me the 30 items of information that we want to present for each model, and some months (or years) later, I’ll have most of those 17,760 fields of data filled in. To add images of catalogs to OnTheDash,
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January 20th, 2026

Arrivals in 2025; Advice for 2026 — Tell Your Friends that You Love Their Watches

It was a New Year’s tradition back in the days of the discussion forums. Collectors would publish detailed postings describing the watches they acquired during the preceding year, the near misses, the ones they had sold, their “Most Wanted” watches for the coming year, etc. For 2025, I’m going to take a simpler approach, describing
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Other Articles

OnTheDash Articles

Introducing the TAG Heuer Carrera Chronograph x Fragment Limited Edition

A Topographical Tour of the TAG Heuer “Glassbox” Carrera (Second Generation)