Auction Watch – First Half 2021 Highlights

Vintage Heuer chronographs were well-represented in auctions staged by the major auction houses during the first six months of 2021.  In this posting, we’ll look at some highlights of these sales to take a measure of the market and to see what might lie ahead for the brand.  Looking at the ebbs and flows of the vintage Heuer market over the past five years,

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TAG Heuer’s Carbon Monaco for Only Watch — Meet the New “Dark Lord”

Held every other year since 2005, the “Only Watch” charity auction is a celebration of the watch industry.  Participating brands create one-off watches that are sold in the auction, with all proceeds going to an organization that conducts scientific and medical research into Duchenne muscular dystrophy (DMD).  The previous eight auctions have raised over 70 million euro. 

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TAG Heuer Dive Watches – The Oldest, the Newest and 25 of the Years in Between

I have been collecting Heuer timepieces for almost 20 years, but must confess that there is one branch of the Heuer / TAG Heuer family tree that I have never fully appreciated and, consequently, has been underrepresented in my collection.  It’s all these dive watches that began appearing in the late 1970s — the 1000 Series,

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A Noteworthy Watch — Abercrombie & Fitch Seafarer, Ref 2446 (Screw-Back Case), to be Sold by Sotheby’s

In our May 2020 posting, Vintage Heuer – Chasing the Grails, we covered 16 watches that would be considered grails among vintage Heuer collectors.  Our working definition of a “grail” watch had three parts.  First, the model must be extremely rare.  For most of the 16 watches that we included, the diligent collector would do well to see one or two watches offered per year. 

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The Carrera Dato is Back — HODINKEE x TAG Heuer LE

August 2009, and I was feeling pretty good about my website, OnTheDash.com. We had been up and running for six years, traffic was strong and even though the word “influencer” was not yet part of the vocabulary, in the little corner of the internet occupied by vintage Heuer enthusiasts, OnTheDash definitely had some influence. I had spotted a new blog called “Hodinkee”,

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