OnTheDash®

The definitive guide to vintage
Heuer timepieces.

Autavia

December 1st, 2024

Sotheby’s Heuer Champions Auction — 10 Heuers that Went to the Races

The Heuer brand was closely associated with motorsports in the 1960s and 70s. Many racers wore Heuer chronographs, the Heuer logo was prominent on Formula 1 and endurance racecars, racing teams and race organizers used Heuer timing equipment, and engraved Heuer chronographs were presented as top prizes at many races and rallies. Jack Heuer came

December 28th, 2021

Introducing Three New TAG Heuer Autavias — Two Flyback Chronographs and a GMT Watch

TAG Heuer did something interesting over Christmas weekend. Without flooding social media with teases and slick videos, without enlisting the influencers and other usual suspects, and without even issuing a press release, TAG Heuer released three new models of the Autavia for sale in retail channels. And if you might be thinking that TAG Heuer

July 22nd, 2020

Fragment Design Heuer 02 Chronograph (“Formula 1”) — Photo Album

A page showing some photographs of the Fragment Design Heuer 02 chronograph (which we will call the “Fragment Design Formula 1”). For additional information about the Fragment Design Formula 1 chronograph, see our posting — Introducing the Fragment Design Heuer 02 Chronograph — Formula 1 Has a New Champion. I received my Fragment Design Formula 1

June 18th, 2020

Introducing the Fragment Design Heuer 02 Chronograph — Formula 1 Has a New Champion

TAG Heuer did a strange thing back in November 2018. The Swiss watch brand went far outside the box, in retaining Hiroshi Fujiwara, the founder of Fragment Design and a legend in the world of streetwear, to design a limited edition of the Heuer Carrera. The elevator version is that Fujiwara explored the TAG Heuer

Vintage Heuer — Chasing the Grails

I begin with a confession – I don’t really like referring to particular watches as “grails”. Different collectors seem to use the word “grail” in different ways, with some collectors having drawers full of them and others suggesting that a real grail is unattainable. Google the term “grail collecting”, and you will find yourself reading

January 28th, 2020

Unique Autavia to be Sold in “Watch & Act” Auction (ending Jan 30 / 31)

On January 21, 2019, leading Australian watch blog, Time & Tide, announced its “Watch & Act” World Watch Auction, in aid of the Australian brush fire crisis. Watch brands and other industry players have created or donated special watches, with all auction proceeds going to Australian charities. There is an interesting range of watches included in

March 20th, 2019

Anatomy of the (Three-Handed) Autavia – Introducing the Isograph

March 20, 2019 is a historic day for TAG Heuer. In 1933, Heuer introduced its Autavia dashboard timer, a 12-hour stopwatch designed for AUTomobiles and AVIAtion. In 1962, the Autavia name moved to the new chronographs that the company introduced, again with the features designed for racers, rally navigators and pilots. Today, TAG Heuer has

March 15th, 2019

Baselworld Preview — Are We Ready for the Three-Handed Autavia?

Last year, at Baselworld (March 2018), TAG Heuer allowed a “leak” of two Autavia prototypes. These prototypes were different from all the Autavias that Heuer and TAG Heuer have offered, over the period since 1962, in that the two prototypes were not chronographs, but were plain, old-fashioned watches (i.e., no built-in stopwatch, but only hands

March 22nd, 2017

It’s Here — TAG Heuer Introduces the 2017 Autavia

On March 10, 2016, TAG Heuer announced that it would re-issue the Autavia in 2017, and that it would stage the “Autavia Cup” competition for enthusiasts to select the vintage Autavia that would inspire the new model. This morning, 377 days after this announcement, TAG Heuer has released the first images of the new Autavia,

March 19th, 2017

Green Flag — A Preview of TAG Heuer’s Newest Racing Autavia

Three days from now, on March 23, 2017, TAG Heuer will introduce its new Autavia, at the Baselworld show. Today, we provide the essential background information to introduce the newest member of the TAG Heuer family. While we are confident that the new Autavia will stand on its own, it may look even better to those who

February 13th, 2017

Vintage Heuer Collectors Summit 2016 (and Jean-Claude Biver Introduces the New Autavia)

On September 11 through 13, 2016, TAG Heuer hosted its first Collectors Summit of the Jean-Claude Biver era, at company headquarters in Switzerland. To open the Summit, Mr. Biver (CEO of TAG Heuer and President of the LVMH Watch Division) welcomed the Summit participants at the Hotel Palafitte, in Nauchatel. The following day, Summit participants would

March 31st, 2016

An In-Depth Look at the Early Autavias (1962 through 1969)

By Rich Crosthwaite and Jeff Stein Images by Paul Gavin/heuerworld.com On March 10, 2016, TAG Heuer announced that it would re-issue the Autavia in 2017, with enthusiasts selecting the model to be re-issued from among 16 choices dated 1962 through 1969. There is great interest in these “Early Autavias”, and at the request of TAG

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