Why writing on some random stainless steel bracelets that have been around for decades? Trust me, not only to celebrate their 70th Anniversary this year. I decided to do so because I truly believe that the Oyster bracelet and the associated endlinks played a significant role in the legend of Rolex, perhaps as much as the original waterproof case. The simple design of those bracelet blends perfectly with the utilitarian lines of the Submariner or the GMT Master. On the wrist, it wears great, and the deceptively simple clasp works flawlessly. However, it would be a mistake to call the modern Oyster bracelet as we know it today a single stroke of genius. Its creation was more a continuous process of incremental improvements; Rolex patiently made sure that the Oyster bracelet would keep on being the most functional around, with almost invisible touch-ups. As such, this part is highly revealing of Rolex culture, especially its obsession for the details that matter; to me it easily explains the cult status that vintage and modern Rolex eventually reached.