TAG Heuer has just unveiled its second smartwatch, and this time it’s officially “Swiss Made.” The new electronic watch’s finally assembly is tackled in TAG’s La Chaux-de-Fonds workshop, qualifying it for the official designation, and it also introduces a new modular concept that hopes to eliminate the issue of obsolescence that plagues smartwatches, no matter the maker. Click through for all the details, including a video stream of the press conference, live from Switzerland.