In 2013, TAG Heuer published Jack Heuer’s autobiography, “The Times of My Life”.  The book recounts the history of the Heuer family and their watch company, as well as Jack Heuer’s career at Heuer (1958 to 1982) and TAG Heuer (since 2003), as Honorary Chairman.  We see the “inside story” of many of the chronographs and timepieces developed by the company, as well as the stories of the racers and racing teams connected to Heuer.  The book covers the marketing and promotional campaigns undertaken by Heuer-Leonidas, including Steve McQueen wearing a Monaco at Le Mans, the offer of $88 Autavias by the Viceroy cigarette company, and the relationship between Heuer and the Ferrari racing team.

It’s a history of a man, his family and his very interesting career.

Here is a PDF version of the book.