Here is a Carrera with the Indianapolis 500 logo, Chronosplit with Ferrari Logo, Carrera with MG Logo, and in the back we have the Rallymaster with Ferrari logo on Monte-carlo dial.

Here are two Heuers with two different Champion logos, in the back we have a Carrera with the Shelby Cobra logo, Carrera with racing helmet logo, and a Monza with Racing Mate on the dial.

Arcola Country Club

Arcola Country Club is located in Paramus, New Jersey, in the United States. We have seen two models of Heuer chronographs with the Arcola Country Club pennant on the dial, a black-dialed Carrera (Reference 3647N) and a white-dialed Reference 3641 (second execution) chronograph.

We saw an “Arcola” Carrera sold in the Bonhams Auction of the Haslinger Collection, in December 2010; we saw a second Carrera offered for sale on a discussion forum circa 2015; and we saw the Reference 3641 chronograph offered on a dealer site in July 2022.

You can see additional images of an “Arcola” Carrera HERE and you can see additional images of an “Arcola” Reference 3641 HERE.

ARRC — American Road Race of Champions

The American Road Race of Champions was the annual championship held by the Sports Car Club of America. The winner in each class received one of these Heuer Camaros.

Autoweek / Competition Press

This Carrera dial displays the logo of the magazine, “Competition Press and Autoweek”, which is profiled here. The logo incorporates the black-and-white checked helmet of Jean Behra, who raced motorcycles and automobiles, in the 1950s, before being killed at AVUS (Automobil-Verkehrs- und Übungsstraße), in 1959.

Chuck Maddox has done some research and determined that the “helmet” logo on this Carrera is for the Magazine “AutoWeek/Competition Press” from the 1960’s and 1970’s.

Audi Sport


In 1975, Beechcraft, a manufacturer of private aircraft, offered Calculator chronographs through its dealers. The chronographs were offered for $225, with production limited to 500 watches.



Indianapolis Motor Speedway

Over the years from 1909 to 1993, the Indianapolis Motor Speedway hosted only one race per year, the Indianapolis 500.  Since that time, the Speedway has been the site of races sanctioned by Formula One, NASCAR, International Race of Champions (IROC), and various motorcycle and vintage races.

The Wings and Wheel logo of the Indianapolis Motor Speedway dates to the origins of the racetrack.  We see the Wings and Wheel logo of the dial of several Heuer timepieces from the 1960s, as follows:

  • two register Heuer Autavia chronograph, with a unique silver-white dial, in the second execution Autavia Reference 3646 case
  • Heuer Carrera 45 Dato chronograph, first execution, with silver dial and registers
  • Heuer Carrera 45 Dato chronograph, second execution, with black dial and white register
  • Heuer Carrera 45 Dato chronograph, second execution, with white dial and white register
  • Heuer 52 millimeter stopwatch, with 3-minute capacity and 1/100 second indication, Reference 503.220; shown in 1968/69 Heuer catalog (page 4.1).

We believe that the Autavia chronographs were ordered by Tony Hulman, the owner of the Speedway in the 1960s, and given as gifts to his friends and business associates.  We do not have any evidence to suggest that any Heuer chronographs or stopwatches were awarded as prizes to racers or entrants in the Indianapolis 500 race.  Some have suggested that the Carreras and stopwatches were sold in the Indianapolis Motor Speedway gift shop, but we have seen no evidence to support this idea.  So these watches remain one of the mysteries of collecting vintage Heuer timepieces.

In recent years (2017 / 2018) we have seen loose dials with the Indianapolis Motor Speedway logo offered for sale on various websites.  Collectors should be cautious in purchasing any chronographs with the IMS logo on the dial, as a relatively large percentage of those known to the community may have been made from these loose dials.

Mercury Cougar

In 1967, Mercury, a division of Ford Motor Company, entered a Mercury Cougar in the Trans Am racing series. Here is an excellent recap of the Cougar’s Trans Am season, which turned out to be its only season in the series. You can see additional photos of this Carrera HERE.


MG — the British carmaker — was a regular customer of Heuer in the late 1960s, and MG ordered Carreras for its dealers on several occasions. The “MG” logo and, in some instances, the name of a dealer’s salesman or other employee, was added to a normal Carrera dial by a company in Lancaster, Pennsylvania. The dial was removed from a stock Carrera, send to the company in Lancaster, and then returned to Heuer, for delivery upon the instruction of MG.

Motor Age

Motor Age was a magazine published by Chilton Company, Philadelphia, Pennsylvania, for the automotive service industry.  Chilton was well-known for publishing automotive manuals, for those working on automobiles, and Motor Age was a monthly magazine for automotive repair shops.  Motor Age covered a broad range of topics of interest to repair shops.  Reviewing issues from the mid-1960s, we see articles with advice on topics such as improving automotive paint jobs, how to sell automotive services in the pre-vacation season, and how to care for the front-end (with a focus on ball joints).  The subscriber base of Motor Age included automotive repairs shops around the United States; advertisers included companies that supplied parts and equipment to these shops.

With the target audience of automobile mechanics around the country, Motor Age also included articles about auto racing, with regular columns covering NASCAR and Indy car races.  For several years, Motor Age presented driver and mechanic of the year awards, with the winners receiving Heuer Autavia chronographs. Motor Age also presented Heuer Autavia chronographs to the racers recording the fastest qualifying times at various races, including the Indianapolis 500.  The following are among the Heuer Autavias that we have seen, with the Motor Age logo on the dial:

1965 — Heuer Autavia Reference 3646 (first execution case; second execution dial) — awarded to Marvin Panch for fastest qualifying time in the 1965 Atlanta 500 stock car race.

1966 — Heuer Autavia Reference 3646 — awarded to Mario Andretti for fastest qualifying time for the 1966 Indianapolis 500

1967 — Heuer Autavia Reference 3646 — awarded to Mario Andretti for fastest qualifying time for the 1967 Indianapolis 500

1968 — Heuer Autavia Reference 3646 — awarded to Tony Adamowicz for being the 1968 Sports Car Club of America (SCCA) Driver of the Year (driving a a Porchse 911); awarded to Pete Hamilton for being NASCAR Grand National Driver of the Year.  See Motor Age, December 1968 issue, page 41.


Parmalat is a global daily and food corporation, headquartered in Italy.  Parmalat was a sponsor of the Brabham Formula One team from 1977 to 1984, and also sponsored various other teams in the 1990s.

Racing Mate

This series of black PVD Monzas was made for Racing Mate, a Japanese seller of racing accessories and performance parts.  Racing Mate’s main products were items like racing suits, helmets, and driving gloves, with many of Japan’s most famous drivers using the company’s products.  Racing Mate also offered performance parts and lubricants, known as “Phantom Oil”.  In addition to supplying equipment, Racing Mate was a sponsor of race teams, both in Japan and in Europe.

Heuer produced Monza chronographs with either 12-hour capacity (powered by the Calibre 12 movement) or 30-minute capacity (powered by the Calibre 15 movement), with cases coated in either black PVD or chrome.  The Heuer Monza offered by Race Mate was the version with 30-minute capacity, in the black PVD case (Reference 150.501).  The Monzas were introduced in 1977, to celebrate the Formula One championship won by Niki Lauda at the Monza race track.  Use this link to see all the versions of the Monza chronograph.

Here is a posting covering the history of Racing Mate.

Shelby Cobra

According to the son of a former field sales manager for Shelby (Northeast Region of the U.S.), the Carrera 45 Dato (shown immediately below) was is of two dozen that were commissioned for the 1968 New York Auto Show. The 68 Shelby Mustangs were introduced at that show. The Sales Manager picked up the watches from a Manhattan jeweler the day the show opened and the watches were given to Ford dealers and other VIPs at the show.


Simoniz produced wax and other products for washing and waxing cars.

Sunray DX

Sunray DX was a regional oil company, headquartered in Tulsa, Oklahoma, that sponsored a racing team in 1967 and 1968.  Racing L88-powered Corvettes, the Sunray DX team finished 10th overall at the 12 Hours of Sebring in 1967, 10th overall at the 24 Hours of Daytona in 1968, and 6th overall at the 12 Hours of Sebring in 1968.  The Sunray DX Corvettes were first in the GT 5.0+ group at all three of these races.  In June 1967, a Sunray DX Corvette ran in the 24 Hours of Le Mans, dropping out with a mechanical problem in the 13th hour.  Later in 1968, the Sunray DX company was acquired by Sun Oil, which later raced under the Sunoco name.  See our comprehensive posting covering the Sunray DX racing team and the Sunray DX Carreras.