Just a few short weeks ago Rolex announced that it would be the official sponsor of the 89th Academy Awards (a.k.a. The Oscars, a.k.a. the biggest awards event of the year). As you may remember, last year Rolex sponsored the Oscars Greenroom, the backstage area where presenters can relax before heading out on stage, but this is the first year that the iconic watch manufacture is an official sponsor of the larger Academy, including the whole Oscars event itself. Rolex is still sponsoring the Oscars Greenroom as well and earlier today I got a sneak peek inside ahead of Sunday’s big show.