On August 14, 2012, Hodinkee.com published an article that I authored covering the history of the Heuer / Viceroy Autavia promotion — “How the Number Three Cigarette in America Made Heuer a Household Name“. This posting will provide links to additional resources and information relating to the Viceroy Autavias.
Comparison of Viceroy Autavias – This page compares the four executions of the Viceroy Autavia, including the Reference 1163 and Reference 11630 versions.
Serial Numbers and Batches of the Viceroy Autavias — In this posting, Mark Moss explores the serial numbers and production “batches” of the Autavias, and concludes that a total production of 5,000 Viceroy Autavias is a “fair extrapolation”.
Field Guide to the Heuer Autavia, Reference 1163 (Black Dial). This page shows the differences between the Viceroy Autavia, and the three earlier versions of the Reference 1163 MH Autavia.
Autavia Reference Table. Our Autavia Reference Table provides detailed information covering over 80 models and executions of the Heuer Autavia.
Auto Racer Advertisements. This page shows most of the advertisements used in Viceroy’s 1972 “ Auto Racer” campaign, including the advertisement that offered the $88 Viceroy Autavia.
Additional Resources relating to the Heuer Autavia Viceroy Chronograph
- Case study of Heuer-Leonidas, from l’Institut pour l’Etude des Methodes de Direction de l’Entreprice (IMEDE), Lausanne, Switzerland (reprinted in Business Policy, Text and Cases, Third Edition, Richard D. Irwin, Inc. (1973).
- Tobacco Documents Online — a database that includes millions of documents from the tobacco industry, including a collection from Brown & Williamson, the maker of Viceroy cigarettes