Recapping the TAG Heuer x Kith Collaboration – Stories were Told; Watches were Sold

One month ago, TAG Heuer and Kith released their new version of the Formula 1 watch.  This new watch was based on the first-generation Formula 1 watches, the first collection introduced by TAG Heuer after the acquisition of Heuer by Techniques d’Avant Garde in 1986. These early Formula 1 watches were a wild success, with TAG Heuer selling 3,000,000 of the watches,

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The Formula 1 Reader — TAG Heuer (1986) and KITH Heuer (2024)

On May 1, 2024, TAG Heuer and Kith announced their collaboration to offer 10 models of a new Formula 1 watch, with the new Formula 1 based on the first generation Formula 1 watches that TAG Heuer produced from 1986 to 1995.

The new Formula 1 watch uses the same mold as the original watches,

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Introducing the Monaco Split-Seconds Chronograph — Of Hands, Heritage and Halos

Today, at Watches and Wonders in Geneva, Switzerland, TAG Heuer has introduced its new “Monaco Split-Seconds Chronograph”.  Over the period from circa 1890 into the 1970s, Heuer produced many different types of split-second mechanical chronographs, but all of them were “pocket chronographs”.  Today’s new Monaco is the first mechanical split-second chronograph that TAG Heuer has made in the form of a wristwatch. 

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Sunray DX — The Corvettes and the Carreras

In 1953, Chevrolet introduced the Corvette, America’s first true sports car. Fourteen years later, the L-88 option package turned the Corvette into a factory-built racecar that would compete in international endurance racing. This is the story of how the Sunray DX racing team and car builder / racer Don Yenko successfully campaigned the L-88 Corvette in the 1967 / 1968 racing seasons.

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Retrospective — The “First Generation” Glassbox Carrera Chronographs (2015 to 2023)

Over the period from March 2015 through January 2023, TAG Heuer offered 10 versions of the “Glassbox” Carrera. The first Glassbox Carrera was a “limited production” model; the next nine were all “limited editions”. We will refer to these 10 models as the “First Generation” Glassbox Carreras.

The defining feature of the Glassbox Carrera is its crystal.

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