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May 23rd, 2025

Introducing the Monaco Chronograph “Stopwatch” LE — TAG Heuer Captures the Best of Its Heritage

It’s an old question for those who collect vintage watches and many in the community are tired of even talking about it – “How should a modern brand use its heritage models to create new watches for today’s enthusiasts?”  At one extreme, a brand can create new models that are almost one-to-one copies of the
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April 29th, 2025

The Definitive Guide to Ayrton Senna’s Watches, a guest posting by Michael Young (@Mspeedster)

Photo Credits: Original photographs of watches by Michael Young and Jeff Stein.  INTRODUCTION Ayrton Senna is considered to be one of the greatest Formula 1 drivers of all time. Even 30 years after his tragic passing, his memory burns brightly, reignited by the 2024 Netflix Senna series. TAG Heuer is also an icon in Formula
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March 31st, 2025

Introducing the TAG Heuer Formula 1 Solargraph (38 mm) — Everyone Loves a Taxonomy, Right?

Taxonomy — the science of classifying and organizing living things (and other things) into groups based on shared characteristics and relationships. Wow . . . there it is. One of the things I enjoy most about this watch hobby. A good taxonomy helps us understand and appreciate our vintage watches. Autavia reference 1163 GMT —
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Recent Notes

Sotheby’s Heuer Champions Auction — I’m Selling These Seven

Telegraph Time Article — “TAG Heuer’s split decision”

“C” on Caseback of Heuer Chronographs — “Cuanillon”, Heuer’s Swiss Distributor

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July 16th, 2018

Our initial Featured Image comes from Australian photographer Isamu Sawa ("Issey" to his friends); see our Note for more amazing photos, and a Q & A with Issey.

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February 26th, 2025

A New Old Solid Gold Carrera . . . a Play in Five Acts

Here’s a new watch arrival, an 18 karat gold Carrera, Reference 1158 S (third execution) from 1973.  My acquisition of this chronograph involved many of the elements that I enjoy most about the watch collecting hobby —  a favorite version of a favorite model, in superb (nearly-new) condition; some interesting provenance; an acquisition that involved
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January 21st, 2025

Introducing the 2025 Formula 1 Chronographs — TAG Heuer is Ready to Race

On January 1, 2025, TAG Heuer returned to its role as the Official Timekeeper of Formula 1 and it didn’t take long for the brand to introduce a new generation of Formula 1 chronographs to celebrate its new status.  Today, TAG Heuer introduced five new versions of its Formula 1 chronograph, these models being the
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Other Articles

OnTheDash Articles

A Noteworthy Watch — Breitling Duograph, Reference 762, Circa 1943

Sotheby’s Heuer Champions Auction — 10 Heuers that Went to the Races