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May 27th, 2022

Introducing TAG Heuer’s Black-Coated Monaco (Tribute to “Dark Lord”) . . . and a Special “1” for Max Verstappen

Ask any vintage Heuer collector for a ranking of the “grails”, and you can be sure that the black-coated Monaco, reference 74033 N (often called the “Dark Lord”) will be toward the top of the list.  Produced by Heuer in the late 1970s, the community of collectors has tracked approximately 30 of these watches.

As described in my posting on Hodinkee,

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March 30th, 2022

Five for the Dive – A History of Heuer’s Deep Dive Watches

With TAG Heuer today introducing its new Aquaracer “Superdiver” model (Reference WBP5A8A), waterproof to 1000 meters, it is interesting to look back through some of the brand’s previous deep dive watches and chronographs.  Prior to introducing this new Aquaracer, Heuer had produced only two watches with 1000 meter depth ratings, with these two watches being introduced in 1982 and 1984. 

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February 20th, 2022

Watch Spotting – John Glenn, the Mercury Era

Sixty years ago today, on February 20, 1962, John Glenn became the first American astronaut to orbit the earth, completing three orbits in 4 hours, 55 minutes during his Mercury-Atlas 6 flight.  Of course, timing is critical for astronauts (and also for more ordinary pilots), so the community of watch collectors has shown great interest in the watches worn by astronauts.

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Recent Notes

Introducing the Watches of Switzerland Limited Edition 42 Millimeter Carrera

Benrus Type I — Photo Gallery

TAG Heuer Carrera Red Dial Limited Edition — Photo Album

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July 16th, 2018

Our initial Featured Image comes from Australian photographer Isamu Sawa ("Issey" to his friends); see our Note for more amazing photos, and a Q & A with Issey.

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December 28th, 2021

Introducing Three New TAG Heuer Autavias — Two Flyback Chronographs and a GMT Watch

TAG Heuer did something interesting over Christmas weekend. Without flooding social media with teases and slick videos, without enlisting the influencers and other usual suspects, and without even issuing a press release, TAG Heuer released three new models of the Autavia for sale in retail channels. And if you might be thinking that TAG Heuer releases these types of watches so often that fanfare is not warranted,

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July 23rd, 2021

Auction Watch – First Half 2021 Highlights

Vintage Heuer chronographs were well-represented in auctions staged by the major auction houses during the first six months of 2021.  In this posting, we’ll look at some highlights of these sales to take a measure of the market and to see what might lie ahead for the brand.  Looking at the ebbs and flows of the vintage Heuer market over the past five years,

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Other Articles

OnTheDash Articles

TAG Heuer’s Carbon Monaco for Only Watch — Meet the New “Dark Lord”

TAG Heuer Dive Watches – The Oldest, the Newest and 25 of the Years in Between